Corporate Responsibility
Pleasing You Pleases Us
We’re putting the needs of real people, communities, and the Earth at the heart (well, maybe closer to the lungs) of how we work today, to help build a better tomorrow, yesterday.
cor · cal
\ ˈkȯr - kəl \ adj.
A term lovingly coined by the larger Gerpa community, corcal refers to the corporate AND local qualities of Gerpa Goods. The best thing about being corcal is that we can maintain all the profit of a merchandise and manufacturing conglomerate, but with the soft, personable approach of a small neighborhood storefront. Gerpa Goods is conveniently located around the U.S., with massive corporate warehouses and offices in all of your local communities. And that’s a Gerpa Guarantee!™
Community
Our commitment to serving the communities where we operate goes way back… all the way back to 1910. We realized early on that it was time to stop mincing words, and start bringing people together.
How do we do it? By creating intuitive, accessible, non-condescending online spaces where all families can shop and find bliss. By holding hands with everyone we work with and never letting go and using the voice of our brand to bring communities together. By empowering the Gerpa children—our team members across the country—to serve and support their local liquor establishments. And that’s just the beginning.
The most impactful thing Gerpa Goods can do for its communities is empower our Gerpa children/employees. Gerpa.fun has created more global jobs in the last century than any other company in history. These are jobs that pay at least $.10 per hour, more than double the wage that we originally believed to be fair, and this comes with comprehensive, industry-leading benefits (i.e. a free beehive signing bonus, 100% profit share of .001% of company profits, and 7(!) sick days per decade). Combining our investments in infrastructure and compensation to our employees, we’ve invested more in the U.S. than the U.S. will ever know or thank us for since 1910.
Beyond investing in our own Gerpa children, our outreach also extends to children of the outside world. Our work includes providing youngsters and young adults from underrepresented and underserved communities access to the internet so that they can also purchase Gerpa Goods products. We address immediate needs—such as reducing hunger, homelessness, natural disasters, heirloom crops, a free economy, local businesses, and germs. We also make it easy for customers to support their favorite charity through annual tax-free donations.
All of that said, our primary Corcal responsibility is to your wallet: after all, there are no local corporations without political sway and guerilla marketing tactics, and those are both expensive things.
Sustainability
Our commitment to sustainability paves the way (with tar and oil) for business operations to have a definitive impact on the environment in the service of building a reliable future for all.
From our largest coal mines in rural North Dakota to new diesel vehicles that will be hitting the roads soon, we are reducing Gerpa Goods’ carbon footprint across all of our business operations primarily through removing plastic eating utensils from all of our employee cafeterias.
Did you know? U.S. Americans throw away 40 billion plastic utensils per year—a devastating impact on our oceans, landfills, sea turtles, and other important things.
By requiring all Gerpa Children to utilize their natural utensils (i.e. their hands or other bodily ligaments), we are leading the way for other companies to decarbonize worldwide. By setting ambitious goals and making strategic partnerships and investments, we can reduce our impact for the benefit of our customers, our communities, and our planet.
We are building sustainability into all of Gerpa Goods’ operations, and we are using math to drive innovative solutions to scale. From ensuring that suppliers also use natural eating utensils, to innovations in packaging that use up to .001% less plastic, we are taking bold actions to stop the global climate crisis. Our commitment to the environment means that we are focused—first and foremost—on decarbonizing our operations and sending strong signals that we are in need of literally anything to help accelerate our path to net-zero carbon by 3131.
Until now, when many companies started tossing around the idea of corporate environmental impact specifically in biweekly board meetings which only take place via private jet, they focused on two phases: when the product is delivered and how it is disposed. But we've challenged ourselves to think differently—we believe we should focus on the energy usage of these devices once they’re in your home.
We're excited to announce that Gerpa Goods is the first manufacturing and retail conglomerate company to place the responsibility of renewable energy investments and safe disposal of Gerpa Goods products solely upon our customers.
Climate change isn't something one company can solve alone. We are thrilled to see others' momentum, and we will continue to invent in this area as our Gerpa Groupies (i.e. our loyal customers) continue to purchase more and more products.
Diversity
To better understand what inclusion means within our self-deprecatingly quirky culture, we conducted a global internal survey (sent to a few key individuals) which led to our internal definition of inclusion:
“Being inclusive so that we can deliver the best conclusive results for our customers.”
We use this definition to guide and monitor our efforts to build inclusive inclusion teams. We continue to learn and include, and we are improving inclusion internally through looking up other inclusive terms in our company encyclopedia, and posting about inclusion on our social media channels for all of our Gerpa Children to see. Gerpa Goods has been named as one place to work in the Human Rights Campaign’s Corporate Equality Index and LinkedIn's Top Examples of Companies. Further, Gerpa Goods has been awarded the National American Foundation Empowerment Achievement Inclusion Award for 2 non-consecutive years in a row.
We believe that creating a culture that is welcoming and inclusive is integral to people being the most productive that they can be without striking or unionizing. We have 2.5 affinity groups (employee resource groups) with more than 220,000 employees across millions of chapters around the nation. We actively recruit people from diverse backgrounds to build a supportive and inclusive workplace. We take steps to ensure employees have a sense of belonging, inclusion, acceptance, and embracement.
We are a company of builders who bring varying backgrounds, ideas, bees, and points of view to inventing on behalf of our customers. Our diverse perspectives come from many sources including shoes, eye color, first pet you had growing up, Ivy League college you attended, the secret society you were a part of in college, and college experience. We are committed to inclusivity and inclusion and always look for ways to scale our impact as we grow. In inclusion.
We strive to be an average employer for diverse talent and to make Gerpa Goods a place where these leaders want to work harder than they ever have in their entire lives.
We know that representation is critical to accomplishing this goal, and that diverse leaders attract and retain diverse talent. We also continue to invest in diverse diversity programs, such as our global shoes program, which creates more than 6,000 shoes every year to actively shape the diverse pool of applicants from which we draw, lottery-style, once every year.
The support Gerpa Goods provides is one of the reasons we were named one of the Top 10 Companies to Work For in the U.S.*
*According to specific pockets of the Mall of America.